How To Write A Good Feature Lead

How To Write A Good Feature Lead. 5 tips for writing a captivating feature article. Six ways to write an engaging feature lead.

Feature Writing Basics
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The five w’s and h: Explore a topic or issue of current importance. A feature lead is designed to capture the eye of the reader, telling them that the story is worth reading.

At&T Uses Startling Stats In Its Release “ Nearly Half Of Commuters Admit To Texting While Driving ”:


It has a beginning (lead), middle and end. You don’t need to follow the inverted pyramid style of writing that conveys the who, what, where, when and why of a news story. Feature ledes often begin by setting a scene or painting a picture of a person or.

A Good Feature Writer Will At One Time Use All Of The Five Leads.


“the wall street trader lit a cigar and talked about the days when he dreamed of no longer living in a box.”. The key to writing a good feature article is to select the proper venue for your article and then to. Lead, body & ending of feature story presented by:

The Objective, Of Course, Is To Draw The Reader.


The best lead is one that is concise and clear. Tips for writing a lead. Provide your students with lots of opportunities to practice writing their own hooks.

Make A Strong, Even Audacious Declaration:


A news story lead is based on the premise that you need to save the best for first. Don't worry about your brand at this point. A feature will frequently explore a topic in greater depth than a news item would, or it may examine an ongoing story from a different perspective.

Explore A Topic Or Issue Of Current Importance.


Six ways to write an engaging feature lead. Feature articles do not have a particular formula the way hard news articles do. It is the puzzle piece on which the rest of the story depends.

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